Email Marketing is the most efficient way to promote and market your product or business and make profits. Your sale will for sure increase on a regular basis if you make use of Email marketing. Email Marketing is the powerful tools to boost sales by staying in touch with your prospects and customers. Here we have listed the essential email marketing tips to build up utmost profit. Making use of this powerful tool, you’ll find yourself increasing your sales regularly.
1- Make it personal:
Writing an Email is the great task and it’s the only interactive tool to generate sales. While drafting email to your prospects or customers address them with their name. A simple email does wonders for your business. By greeting your customers with their name you can create a special bond with them. People will be pleased when you use their name. Buyers get attracted towards small vendors/ stores because of their personalized service. When we walk to the nearby store in our area the manager and the sale person know us by name. This same effect can also be achieved while we market or advertise on internet. By addressing customers in personal ways as well can grasp the attention of the recipients and generate sales. No individual loves to receive a mail saying “Unknown Recipient”. Remember end of the day email is the conversation that sells.
2- Attractive eye blowing and relevant Subject Line to your Message
Subject line is just the part of email but it is the most important element of email marketing. Subject line should catch the interest of the audience and it should be relevant to the message. Most of the users open the message after reading the content of subject line. Make sure that your subject line does not contain spam. A casual glance can become attentive stare only if the subject line is eye catchy. Be careful while drafting the subject line.
3- Test your messages to know what works best
Testing your campaign is most important thing to establish how successful your message is designed. Create your own different test group and send out messages to the different test groups and make sure the structure of your email, subject line, call to action, imagery and content is up to the mark. Make sure hyperlinks inside the email are live and function properly, broken links will create bad impression on your company brand. Testing the campaign will work better in converting the first time customers to long-term prospect. It helps in maintaining the long-term relationship with the customers. In turn it leads to growth of your email database list.
4- Interesting facts and stats you cannot disagree
Email marketing is the interactive tool for the internet entrepreneur and offline businessman to gain profits. 92% of people who use internet hold email account almost 70% check their emails on a daily basis. Email marketing is the cost-effective online marketing strategy to be in touch with prospects. 250 billion emails are sent out each and every day and above 60% of users receive opt-in email. From the Email marketing promotion about 80% of internet shoppers have made at least one purchase and over 30% makes an immediate online purchase.
5- Sort your Email marketing strategies and use only what works
Email marketer need to work on developing trust with the prospect which is much important to maintain relationship. Be crystal clear on your service part and share the valuable information with your prospects to convert browsers to buyers and buyers to lifelong customers. Get into the mind of prospects by putting yourself in the place of the prospects. If you were in place of the prospects what would trigger your interest and bring you a step closer to buy a product or service.
6- Give bonuses :Announce special offers and discounts
Remember never be careless when it come to Opt-in email list. They are the customer who subscribed by their interest. To make them lifelong customers provide discounts and special offers it will increase the conversion rates. Keep fresh offers to attract the prospects than looking for constant sale to backfire.
7- Respect your subscribers and request for their opinion
Do not get over excited with the first sale. Make sure to be in touch with the prospects for the further sale, keep the prospects updated on the new products/ services. Request your customer for honest opinions and suggestions on your product/services after you receive their response take it positive and put it into place, once you feel are practical. Paying attention to your customer is the highest form of respect and consideration the email marketer can give.