Marketing on Twitter

Twitter is a social media network that allows members to read, send and retweet messages up to 140 characters long.
Retweeting is when a user rests your original tweet on their page. When they do, all their subscribers can see your original tweet.
Registered members will be able to read and post tweets, although it is possible to read tweets if you are not a member.
Twitter is available using several methods such as computers, mobile applications, SMS, and other Internet-enabled devices.
In 2013, Twitter was among the top ten sites visited and by the end of 2014, it had over 500 million users.
For a company that did not even exist less than ten years ago, it’s amazing.

Tweeting with a purpose

The tweets you publish for your business should all come together seamlessly. You want followers to read tweets and feel like they want to know more.
Try adding value to the tweet by not having a calendar or attachment to each message.
If this sounds natural, it will add a sense of humanity and people will be inclined to click on your link, interact, or even retweet.
Use keywords relevant to your business
It’s possible that your audience will find you through keywords on Twitter. By using keywords, you can ensure that you will be found by your relevant audience.
Before you write a message, write the best keywords to describe your business and try to use a few for each publication. Keep in mind when you put a keyword in your tweet.
Make it as natural as possible. If a keyword does not fit in a particular tweet, do not force it. You can save it for a later post.
Using keywords allows affected customers to find you more easily and reconnect.

Discover what they want and give them:           

Developing your message according to the wishes of the customer guarantees that it will be a follower and click on your link, buy your product or interact with your company.
Emotion affects the way people manage their business transactions. So you want them to be in the best mood while interacting with your business.
It also gives you insight into what your customer thinks so you can bring the solution he’s looking for the way he wants.
Knowing your client and what he wants is very important and should be emphasized in any business.
Cultivate relationships
Build a link with your customers. Do not treat them as if they were disposable paperbacks. Pay attention to who is watching your tweets
and who is talking about you and reconnecting with them. You will need to recognize these people and how much they help your business by talking about you.
You can contact these people and thank them for their tweet. Take it even further and add it to a private tweeter list for your company.
You should get to know these people because they already love your business enough to share it and maybe they can provide you with helpful help in the future.
When you launch a new product or service The benefit of cultivating relationships with customers is that your other customers and your
potential audience will see and, hopefully, want to connect.

Turn subscribers into customers           

At some point, you should connect to your website or find an alternative way to connect with your follow-up outside of social media.
Talk about a new product or something exciting happening with your business and provide a link to where the information can be found.
If customers are never linked outside of Twitter, they will be less likely to do their own research.
Be helpful when you can
Your customers will appreciate excellent customer service. Everyone is able to post an advertisement on their business on Twitter, but after a while,
they are all alike. Find a way to differentiate yourself by solving a problem or finding a way to connect your advertising to the customer’s dilemma.
Then follow up with the client to see how they are doing. All of your customers will not need your business right away, but if you have established
a relationship with your customers, they will think of you first when they will need your business.

Be honest

One thing that many companies do is that they make a mistake is to cover it with lies or barriers protecting them from error. Your customers will
be able to access it quickly and will not be very supportive. On the other hand, admitting that you do not understand something or that you
can not answer all the questions can make the client understand that you are trying to help him but that you may not have the resources to that time.
When you show this transparency, you strengthen the credibility of your business. People can understand that, as a company, you will make mistakes.
They will forgive and forget. So when you can be as transparent as possible. If you make a mistake at the height. Do not risk long-term credibility for short-term understanding.


Twitter is a social media network that has many assets to help your business grow. Many companies choose to go with this social network because
they can modify it to meet their specific needs. Here are the benefits of Twitter marketing:
• It’s free to use
It will cost you very little time and effort to start marketing with Twitter. It costs nothing to open and run the account so really the only thing
you will have to pay is the computer and the internet service. There are a few marketing tools available for a low cost, but you can effectively market yourself
on Twitter right now. It has never been suggested to start using Twitter marketing tools when you start on Twitter. For the same reason, you would not swim across
a lake without learning to swim first.
• Targeted audiences
-Twitter facilitates the location of those who have the same interests as your brand. Because you can target different customers by keywords. For example,
if you sell model aircraft. You could look for “model planes” or “toy planes”. It’s easy to find other people who like aircraft models,
and then follow them to sell model plan accessories or to build a relationship that could lead to more sales in the future.
• Establishment of the brand
– it’s easy to use Twitter to establish that you have expertise in a particular industry. Often this leads to credibility and growth for
the long-term recognition of fans. For example, if you are dealing with real estate, you can send tweets that give information on how to sell
your home or changes in interest rates. Your subscribers will see these tweets and start to associate you as an expert in the field. It’s really more than that,
but you can slowly build the establishment of the brand one step at a time. Eventually, you can connect to a book, a website, or a YouTube channel.
• Connect instantly to customers
-Twitter is a great way to get the message out to your target audience without delay. If you have information you want your customers to hear,
you can send and view it instantly in your audience’s news feed.

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